As I looked into Pin up advertising, I had to mention one of the
greatest Pin up artists of all time, Gil Elvgren. Born in Saint Paul, Minnesota
in 1914, his work is said to be one of the most important in pin up and glamour
art of the twentieth century. He was active from 1930s to the 1970s and today
he is best known for his work for Brown and Bigelow.
His work for coca cola was less of picturing the female fatale but
the girl next door, being refreshingly innocent and caught in everyday
situations, which made them so real and attractive to men.
I also found one that is very summery and looks very similar to
the tiki advertisments I mentioned earlier. Her floral patterned dress and the
palm tree create the instant connection to a holiday on Hawaii again.
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