Wednesday, 19 February 2014

Gil Elvgren

As I looked into Pin up advertising, I had to mention one of the greatest Pin up artists of all time, Gil Elvgren. Born in Saint Paul, Minnesota in 1914, his work is said to be one of the most important in pin up and glamour art of the twentieth century. He was active from 1930s to the 1970s and today he is best known for his work for Brown and Bigelow.



His work for coca cola was less of picturing the female fatale but the girl next door, being refreshingly innocent and caught in everyday situations, which made them so real and attractive to men.



I also found one that is very summery and looks very similar to the tiki advertisments I mentioned earlier. Her floral patterned dress and the palm tree create the instant connection to a holiday on Hawaii again.

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