All in all, I think it was
very interesting to look at the different areas tiki appears in, not only
graphical but in fine art, similar ways of advertising and its icons like Don
Beach and Gil Elvgren.
I realized how much the
attractiveness of women was used in advertising to get the attention of the ‘head of the family’, to sell a product. The creation of trigger points that ensures
an instant recognition of a product, like Coca Cola was an important part of
their strategy.
Further, Tiki and the
Polynesian style did not only influence commercial art, but also fine art and
so one of the most admired artists, Picasso. As he took inspiration from Tiki
masks and figures, which are the ‘icons’ for any Tiki themed bar or
restaurant, he almost reinvented them in his own, unique way.
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